I wish more people would think of the “Why?” instead of “How?” because it is the reason:
“If you don’t know the trees you may be lost in the forest, but if you don’t know the stories you may be lost in life. “ ~ Siberian Elder
Oh, the power of a story; you just can’t compete with this communication tool.
Storytelling is relatable, comprehensible and compelling. [Read more...]
I attended “The ‘Holy Grail’ of Customer Engagement” on February 16, 2012. Here is the AZIMA event description:
In the Age of the Individual, all marketing is becoming “direct” marketing and “serving” has become the new “selling.” To acquire and retain customers in today’s highly competitive marketplace, the ability to deliver relevant information and timely offers personalized to the customer’s needs, interests and behavior has become the difference between being a customer retention contender or pretender.
As I have said in the past: “Customers have the power to make us or break us.” In addition to that power, customers can help us shape our brand and add value to it, but only if we listen to what they need. To demonstrate how this bottom line phenomenon works, here is a real story from a real person {me} that just happened. [Read more...]
This was one of the most popular blogs in 2011, and based on some recent stories that I have heard it is worth repeating:
Customer service and the way your customers experience your brand has the power to make or break you. Here is a short quiz:
1. Why are we in business? Because of the customer.
2. Why are existing customers forgotten about? Because of focus on new customers.
3. What is the best way to get more business? Existing customer referrals. [Read more...]
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This blog post from Forbes was so compelling, I decided to give myself a blog writing pass this week so I could share this excellent post this from Erika Andersen. It is the perfect win-win-win situation for all of us! The beginning of her post is what grabbed me because I can relate to her and her husband. Here is what [...]