This blog post from Forbes was so compelling, I decided to give myself a blog writing pass this week so I could share this excellent post this from Erika Andersen. It is the perfect win-win-win situation for all of us! The beginning of her post is what grabbed me because I can relate to her and her husband. Here is what Erika has to say: [Read more...]
3 Ways to Create Your Personal Brand – Without Sounding Like An Infomercial
May 16, 2012 By Leave a Comment
3 steps to create brand confidence
May 8, 2012 By Leave a Comment
Did you know that many people who feel and act confident now, didn’t feel that way at first? Want to know their secret? Confident people aren’t in a battle with their feelings, so if you are trying to control your feelings, try allowing them to be there instead of controlling them. This will free your energy up to act, instead of fighting with yourself. [Read more...]
Branding Lessons from Sculptures
May 1, 2012 By Leave a Comment
While in Chicago, I was enthralled with two sculptures because of the non-stop crowds that they drew. It was fascinating to watch the variety of interactions and joyful responses from the crowds. Even though I had already seen one of these sculptures three times, my eyes were re-opened. It inspired this blog in hopes that it will re-open your eyes by taking a 360 degree look at your brand, as well as observing the different ways people interact with your brand to make sure your brand experience is enthralling. [Read more...]
10 ideas to breathe new life into your brand & your business
April 24, 2012 By Leave a Comment
Evolution is inevitable, which means you can’t run your company the same way forever, and being stagnant is one of the top reasons people re-brand. It just happens, so it is okay. But, if you don’t do anything about it, that is not okay because you will lose business. Remember, everyone has room for improvement and change is the only constant we have. So, buckle up, embrace uncertainty, have an open mind, and get inspired by these 10 ideas to breathe new life into your brand & your business: [Read more...]
Understanding the re-branding process with postings from facebook
April 17, 2012 By Leave a Comment
What people usually mean when they start talking re-branding is wanting to put a new spin on things. They want to change perceptions without changing the business or the way they do or think about things. Most think that once they get that cool new logo or business card design, everything will be different. But the inside hasn’t changed, which is why just getting re-designed doesn’t work. This is the equivalent of putting a fancy new outfit on the same, tired body. [Read more...]
