We translated a core belief and research findings to solve a common startup business problem.
Core belief – We can create our own luck:
Preparedness + Opportunity = Luck
Social media research findings — the BIG B.U.R.P. theory is missing:
1. When branding is done right, you can do more with less and anyone can achieve successful BIG company social media results
2. Branding, Understanding, Resources and Planning are the keys to success before launching into the social media spotlight
Startup research findings – 87% of startups fail for 4 reasons:
1. No focus, too many offerings, wrong or unknown target market, and ineffective activities;
2. Not having a professional image and branding elements in place at the beginning;
3. Not having a system in place;
4. Minimal support, resources, tools, and knowledge to overcome obstacles.
We want to reduce the startup failure rate and Power up! more entrepreneurs:
Problem = People going into business backwards and not achieving successful results.
Solution = Our proprietary formula helps entrepreneurs see successful results.
All successful businesses start with you, the brand and a passion.
Have a brand {you}
Next, know where you are going and why you want to get there.
Get a plan {your purpose}
Now gather all the knowledge, resources and tools that you need.
Plug in {your credibility}
Congratulations – the journey to your dreams is ready to begin.
Power up! {shine your light}
You brand foundation helps you create an impactful impression.
Connect {online & offline}
Your brand messaging and audience interaction will determine your level of success.
See results {your profits}
The ultimate goal is to Power up! because then you can grow exponentially and never have to create that branding foundation again – only add beautiful layers to your branding story.
Since we need to remember to laugh, here is a parting chuckle from The Arizona Republic:
So many people seek the key to the meaning of life, NOT realizing it’s a combination lock.
Are you ready to change your life?
